3 Steps to 2020 Messenger Marketing Compliance
First it was January 15, 2020. Then, it was March 4th, 2020.
Messenger marketers have been anxiously anticipating these dates when 2020 Facebook Messenger policy changes will be implemented.
First, let’s talk about what’s changing:
Confirmed Event Update: Send the user reminders or updates for an event they have registered for (e.g., RSVP’ed, purchased tickets). This tag may be used for upcoming events and events in progress.Post-Purchase Update: Notifies the user of an update on a recent purchase. (Receipts, shipping updates, and order changes included)Account Update: Notifies the user of a non-recurring change to their application or account.Human Agent: Allows human agents to respond to user inquiries. Messages can be sent within 7 days after a user message.
Important: With ManyChat, messages without one of these four Message Tags will not deliver outside the 24-hour messaging window as of March 4th, 2020.
Now that you have a good grasp on what Facebook now requires, let’s talk about how to get ready for these Messenger changes in 2020.
1. Add tags to your existing ManyChat flows using ManyChat’s simple and powerful Flow Checker.
2. Add steps to capture and opt in email addresses and phone numbers alongside verifying orders.
3. Configure and customize your review request emails
Cydney Glasser Content Strategist and Automation Specialist
Cydney directs automation strategy and digital communication and at Seller.Tools, and loves empowering Amazon sellers to crush their goals by building innovative growth-hacking strategies.
She has a background in marketing and nonprofit management, and has enjoyed working in digital marketing, operations, and strategic communications within multiple industries. Cydney is thrilled about the endless opportunities within e-commerce and the chance to be a pioneer in an ever-changing industry!