Seller.Tools API

Integrates directly with Amazon Seller Central

Set up your business to fully run on its own while crushing the most important factors to dominate on Amazon with API Integrations from Seller.Tools.

✓ Maximize your sales by fully automating ranking and review acquisition, the two most important visibility metrics on Amazon

✓ Save countless hours of manual work

✓ Get access to the exact tools of the top 1% (of the top 1%) of sellers on Amazon

✓ Refocus your valuable time and energy on high-impact endeavors that will actually skyrocket your business’s growth



Integrate your Seller.Tools account with ManyChat to automate ranking and review acquisition, order verification, and customer service requests.



Future-proof your business by fully integrating your Seller.Tools account with over a thousand other web apps through Zapier! 

API Sandbox


If you’re already familiar with manual API setup, explore the full Seller.Tools API to take your integration to the next level.

Want automation flawlessly executed for you?

We now offer done-for-you automation packages! Click below to learn more and get access.
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Frequently Asked Questions

What is the Seller.Tools API?
'API' is a term that stands for Application Programming Interface. In simplest terms, APIs allow applications to share information and communicate with each other. We go more in depth on what APIs are and how to utilize them in this article; click here to learn more!
Can I use Seller.Tools free ManyChat flows and/or Done-For-You Automation without a Seller.Tools account?
While you can import these flows into your ManyChat account without needing a Seller.Tools login per se, the aspects of the flow that are most innovative and powerful are the direct integrations with your Seller.Tools account.
Think about the Seller.Tools API as both a bridge and a filter: it connects your Seller Central account with all the other tools you use to run your business, and it filters through the powerful Seller.Tools features to make sure you're making the best decisions possible - automatically. Put these insights to work for you in automating some of the most important (and time-consuming) aspects of your business!
For that reason, DFY Automation is exclusively available to Seller.Tools customers. We'd strongly recommend utilizing the freely available flows with an account integration as well!
How do I get my users into my automated ManyChat flows?
You have a few options here. The most common way to get new customers is to build custom audiences on Facebook and serve ads to those users. Simply create a Messenger Ref URL that links users to your flow! Next, you'll create a Facebook Ad that includes your link, either in the native Facebook ad builder or directly in ManyChat. When users click on your ad, they'll be taken right into your flow.
Another way to get users into your flow is to utilize ManyChat's numerous growth tools. You can use these to engage with an audience that you've already captured through a link in an email, a widget on your website, comments on a Facebook post, and so many more.
Are the DFY flows only for one ASIN and one keyword?
Yes. With Done-For-You Automation, we fully configure a flow with promotion(s), optimized links, and/or copy and images for one product. [Note: Deliverables are based on the specific flow ordered. Refer to the product description for more details on product-specific features of each flow.]
You can, however, duplicate the delivered flows and modify the customized aspects with another ASIN and/or keyword for future use. You have complete access to these flows for unlimited future use.
If you're interested in a bulk DFY order for multiple ASINs/keywords or another more customized solution, please contact our team at automation@seller.tools.
How does the API get access to my Amazon buyers?
The API acts as a bridge between your Seller Central account, your Seller.Tools account insights, and your other platforms.
Since your Seller.Tools account is already connected with your Seller Central account from Amazon, the API opens the door to let account insights from Seller.Tools as well as your Amazon customers and order history impact and inform all of the other tools you use to run your business.
The API creates an opportunity for these sources of information to communicate with each other, ending the days of information silos across hundreds of platforms! Read more about the more technical aspects of API Integrations here.
The API isn't working for me at all. What should I try first?
Here are a few common errors that should fix most, if not all, of the issues you run into with the API.
Step 1: Ensure you have the correct Seller.Tools API key attached to the app you're trying to connect.
Some users connect an API key for the wrong marketplace (incorrect set of credentials), or they have accidentally added a space or incorrect character to their API key. Be sure to copy and paste this key directly from Seller.Tools!
Step 2: Use the Sandbox to test your API calls outside of ManyChat or Zapier.
This can really help you narrow down the problem, as you'll be able to see specific error codes. Here are a few common error codes:
400: Missing data!
401: Invalid credentials. Check to see if your API key is correct.
422: The given data was invalid.

Seller.Tools is the Amazon optimization platform created by the top 1% of Amazon sellers. Leverage actual Amazon data for unmatched insights to take your business to new heights.

Get in Touch


Seller Tools
5940 S Rainbow Blvd.
Ste 400 # 72094
Las Vegas, NV 89118-2507
United States



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