Standing Out on Amazon with Powerful Listing Optimization Strategies

Product listing is science! Every click and view that a customer does on your Amazon listing is important. Listing a product on Amazon isn’t just a piece of cake. It also has science to it.

You have to play by the rules of the algorithm while also satisfying your customers’ values and expectations.

When it is time to create your Amazon listing, don’t feel intimidated by it as it feels like there’s so much to do without any indications of the best place to start. Remember, it’s your touchpoint with buyers and oftentimes, your only chance to convince them to buy your product.

Even if you do get clicks to your product listing, if your well-ranked page doesn’t offer solid details that inform, entice, and persuade, you won’t have that satisfying customer experience and your sales will still be lacking.

An Amazon SEO and listing optimization company provides search engine optimization services to improve online visibility, ranking, and conversion. From the process of designing and content making, SEO services are the experts when it comes to listing optimization.

But what does a good listing entail? What makes up a good listing? From this article, you will know and understand the key factors to a good Amazon listing.

  1. A Compelling Main Image – This is one of the deciding elements that will give the first impression your product will have from your potential customers. Your main image is extremely important since it sits at the top of the funnel where it should be the first thing that could convince a shopper to click and know more about your product

Your main image is the most important part of your entire Amazon listing. It’s the appetizer. The rest are just there to support the main dish but the main image becomes the touchpoint of all future sales. Your main image has the huge responsibility of shaking the buyers’ curiosity and getting that click.

  • A large portion of the design aspect must go to your main image than everything else in your listing. And not just that—it needs to grab the shopper’s attention at the first glance as they scroll through listing after listing.
  • Invest in quality equipment. You also need to channel that inner photographer in you. Remember, a camera is only as good as its user.
  • Incorporate lifestyle images to help viewers visualize themselves owning and using your product. They contribute to a greater customer experience as well as evoke vibe, emotion, and a sense of fun into your photos.

 

  2. Product title that stands out – As being the first thing buyers see in the search results, you’ve got to make sure that the leading product title for each of your Amazon listings stands out from the crowd promoting visitors to click through your product page.

Remember, the first five words on your Amazon product’s main title are the most important of all in terms of Amazon’s perspective. A lot of sellers put their brand name as the first or second word on the main product title. Big mistake. Unless your brand is already a huge one, you don’t want to waste your first five keywords of your main title on your brand name which everybody has yet to know.

To have a unique product title, you need to show what separates your products from hundreds of different others through defining features, components, or materials used on your product title line.

  • Your product title should include the unique feature it has that would make it different from others under the same category.
  • Use relevant keywords to keep your products ranking high up in the search results making them the first product shoppers see after submitting a search query.
  • A good product title can both have the capability to get the exact attention that your product needs as well as communicate all aspects of your product through high-resolution images.

 

  3. High-volume and low-competition keywords – Customers must be able to find your products before they can buy them. One way for consumers to locate your items is to search for the product by entering the keywords. By providing the most accurate and complete info for your product, you can enhance your item’s visibility. The higher the visibility, the higher the sales.

Amazon SEO is all about optimizing and organizing your product listings to increase their visibility or placement in Amazon search results. When you rank higher in Amazon search results, you can often earn more sales because more shoppers find and buy your products. You use this to feed and optimize your Amazon algorithm with keywords and to rank high in the search results.

  • It’s important that you only pick the best and most relevant keywords to get accurate traffic. When you choose your keywords, only use keywords that are relevant to your product listing.
  • Keyword stuffing and filling the back-end keywords, your listing title, and other areas with everything that possibly relates to your product means you can unintentionally send unqualified traffic to your product pages. So, it’s best to avoid this behavior.
  • Amazon and Google SEO are two essentially different ecosystems. In fact, your audience acts in a different way on each platform as well. Have the sole focus directed only on your Amazon target market and how they behave only on Amazon.

 

  4. Eye-catching Infographics – People sometimes underestimate the power of infographics. It’s the essential part of your listing where you provide knowledge and insight about your product to the customer. Your infographics should help the customer understand what they’re getting and that your product is the solution to their problem.
By ensuring that your images communicate the benefits your product delivers, you’re already educating the buyer on how your product works, how it helps them, and why it’s the right choice.

Humans learn better through visual cues so supplying your images with an informational layout will influence your viewers’ decisions in buying your product.

  • Inform through pictures. The fastest way to communicate with your buyers is to captivate them with detailed infographics or charts displaying product information as one of the product images.
  • Let buyers know the exact size of the product. Sometimes, a great Amazon seller is someone the buyers can trust.
  • Incorporate and experiment with lifestyle images. It enhances customer experience and builds a personal and emotional connection between your buyers and your product.

 

  5. A Solid Description – The description area is where you get your keyword indexing and ranking. For example, most people would upload A+ content but aren’t putting an actual description around it or anywhere near it. Use your bullet points and description area on putting keywords and teach Amazon about your product.

Before writing your description, you need to think like your audience. You need to examine and learn who buys your product, why they buy it, and how they use it. The more you can find out about these three specific aspects, the better.

  6. Outside Traffic – Amazon loves outside traffic. When traffic comes from the outside, there’s a lot of data that they pick up. When you’re driving outside traffic, Amazon already gives you a big boost.

Did you know that Pinterest is one of the best ways to drive traffic? Most sellers would go for Pinterest as a long-term strategy for driving traffic. How it’s done would be:

  1. Run Pinterest ads.
  2. Have people make pins about your product.

Posts about your product are a good long-term strategy. A Facebook ad stops and pauses when you run out of your ad budget but a Pinterest pin or post will always remain there forever. If your Pinterest ranks great in SEO, the more likely it will get picked up by Google which you’ll have the strategy to put your listings to redirect them to your Amazon.

 

  7. Positive Reviews – Think of online reviews as the front to your digital reputation. Not only do they help you get noticed, but they also lead to more sales, brush you up in search engine rankings, educate people about your business, and persuade consumers to checkout.

Reviews are always a very controversial topic. One of the best ways to get reviews is to start working with what you already have and provide the best brand experience that would make consumers leave a review on their own. People will most likely leave a review if they were satisfied by the overall buying experience.

For example, a product that comes in nice packaging, complete with a set of instruction manuals, etc. will earn more positive reviews than a product that comes with an unlabeled box or clear plastic. To provide a positive experience, you have to make your customers feel valued. It’s the best way to get real, genuine, organic reviews.

Products that add more value upon shipping that wasn’t included on the listing might give a more positive overall experience as opposed to including it on the listing description. Consumers love surprises so if you provide a bonus item or give more value that they’re not expecting from the product listing, you could get excitingly ecstatic reviews from them.

  • More and more reviews that online shoppers leave are about the experience they had with the product rather than the product itself.
  • Sell products that come in nice packaging, manuals, etc. if your focus is to drive more reviews. Remember, a product with nice packaging will earn more positive reviews than a product that comes with an unlabeled box or clear plastic.
  • Consider going above and beyond by adding more value to your product upon shipping through bonus items. This will provide a greater buyer’s experience and may help you get more good reviews in the long run.

In the end, with over 300 million active users, Amazon creates an awesome opportunity for sellers to reach people that are most likely interested in their products. Optimize your listing! When people come looking for a product that fits their personal or business criteria, always make sure the foundations we’ve discussed right above are present.

 

“It’s not the sale itself, it’s how you’re doing the sale from start to finish.”

          Mark Casey 2021

Mark Casey Founder, House of AMZ
Mark dedicated himself to fully understanding the science behind where a product ranks on Amazon and how to optimize product listings for the highest rate of conversion. Working under a top 500 company, for example, he helped to enhance their Amazon business which contributed to their current nine-figure annual earnings and now being in retail stores nationwide. For the past 7 years Mark has studied the Amazon algorithm to understand how it works and how we can work along with it to rank products. He has traveled the world to speak and share these techniques with the largest sellers worldwide. Mark’s personal background is marketing and branding having brands of his own and along with his Amazon knowledge working under the 9 figure brand. Combining those together is how House of AMZ was born. Where Mark can help to optimize your products and brand not only for the outside world but mainly on Amazon which is its own ecosystem in itself.

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