Lightning Deal Blanket Strategy
Before folding in PPC or even scheduling our Lightning Deal(s) it’s important we first know our numbers.
This includes (but is not limited to):2. Product Costs (landed costs)3. Amazon Fees (at your retail price)4. PPC Target ACoS (break even numbers in mind)
These are important numbers you’ll want to have in mind when it comes to scheduling and strategizing your Lightning Deal.
You ALWAYS want to have an Auto campaign running for each one of your active ASINs. There is a clear and distinct rank benefit which is intuitive (from an Amazon perspective).
What are some solid competitors to go after?
Want to take it a step further?
Start with your same 10 exact match keywords. Run a search using these keywords. Review top competitors (page 1) and identify those that have:– Lower star rating (ex: 1 star less than you)– Poor Images & Title (low quality and/or under-optimized)Let’s keep it as simple as that for now.
Troy Johnston Co-founder, Seller.Tools
Troy Johnston is the Co-founder of Seller.Tools, a robust suite of optimization tools leveraging actual Amazon data. He sold one of his flagship brands for multiple 7 figures and quickly moved to consulting for 8 & 9 figure clients on Amazon.
Troy is obsessed with creating data-driven solutions for Seller.Tools clients by empowering sellers with the best data alongside exclusive features. You can find Troy and an amazing community of FBA sellers through the Facebook community FBA Kings.