Get Started


A full ManyChat integration with your Seller.Tools data is incredible powerful. Here are a few quick tips to make this integration setup faster and easier!

Step 1: API Key Custom Field Setup

Once you’ve acquired and copied your API Key to your clipboard, create a new bot field in ManyChat with your Seller.Tools API Key. This will make it easy to pull in your API Key for external requests in ANY flow in your ManyChat account.

Navigate to the Settings page of your ManyChat account, and click into the “Custom Fields” menu.

Note: The Custom Fields menu is also where you’ll be able to add or edit any other custom fields you’d like to use in your flows. The menu includes two types of fields, User Fields and Bot Fields.


User Fields are unique to each of your subscribers and can store unique information about each user, while bot fields are universal across your bot and contain more static information.



Once you click “+ New Bot Field”, you’ll see this popup:


Name your API key appropriately and paste the key you copied from your Seller.Tools account. Once you click create, your key will be saved and easily accessible within any flow!

Remember: Your API Key will change across marketplaces, so make sure you name your keys using clear descriptors to ensure your flows will operate correctly.

Step 2: Configuring External Requests

In ManyChat, you’ll execute most API calls through external requests. An external request is an action that pushes or pulls information to and/or from an external server. In this case, we will be getting and updating information from Seller.Tools.

External requests are set up as “Actions” in ManyChat.

To set up an external request, you’ll need four pieces of information:

  1. Request URL: Where your information is located. We’ll give you specific URLs for the most common ManyChat integrations, but all Seller.Tools API URLs can be found here.
  2. Request Type: Will most typically be GET or POST. This determines whether you are pushing or pulling information to/from the URL.
  3. Seller.Tools API Key: Use your custom field for ease, accuracy, and security. This won’t change across all requests.
  4. ManyChat Custom Field Value: This will be different for most external requests that you’re building. Most of these custom fields are set up for you through the Seller.Tools templates, but you can create your own to store certain order attributes or pieces of customer information that you’re gathering.

Refer to the image above for where each piece of required information will be inputted.

Step 3: Testing and Response Mapping

Once you’ve inputted the correct information, you can test the API call to ensure that it’s pulling in the correct information.

On the response page, you should see a string of code that contains the information that you’re looking for.

Next, we want to isolate the specific information we want to use, and map it to a Custom Field to store within ManyChat. When you store a piece of information about a customer in a Custom Field, you can access that information in other flows and in later communication.

For example, storing an Order ID for a customer’s order allows you to automate your customer service processes by sending order updates, shipping notifications, and follow-up correspondence after their order is received.

JSONPath Syntax

To map information from the API call to a custom field, you need to use the correct syntax. Although the specific syntax for each API call within ManyChat flow templates will be imported for you and will be detailed on this page, it’s important to understand the syntax if you want to create any custom calls. Learn more about JSONPath syntax here.


For a deeper dive into external requests, check out this resource from ManyChat.



ManyChat Flow Gallery


Easily download and customize these flows of top 1% Amazon sellers to save hours of work and get back to prioritizing the exact needs of your business.

Note: We provide these flows as a FREE RESOURCE to help you get started with the Seller.Tools API. Any additional customizations to the structure of these free flows will require paid support.

ST + MC Experts

As a verified ManyChat + Seller.Tools Expert, you’ll join forces with the most advanced Amazon automation experts.

Get exclusive access to the best audience of expert Amazon sellers and the latest in automation innovation when you join our team!

Want to earn Seller.Tools + ManyChat Expert status? Click below to get started on your application!

Frequently Asked Questions

What is the Seller.Tools API?
'API' is a term that stands for Application Programming Interface. In simplest terms, APIs allow applications to share information and communicate with each other. We go more in depth on what APIs are and how to utilize them in this article; click here to learn more!
Can I use Seller.Tools free ManyChat flows and/or Done-For-You Automation without a Seller.Tools account?
While you can import these flows into your ManyChat account without needing a Seller.Tools login per se, the aspects of the flow that are most innovative and powerful are the direct integrations with your Seller.Tools account.
Think about the Seller.Tools API as both a bridge and a filter: it connects your Seller Central account with all the other tools you use to run your business, and it filters through the powerful Seller.Tools features to make sure you're making the best decisions possible - automatically. Put these insights to work for you in automating some of the most important (and time-consuming) aspects of your business!
For that reason, DFY Automation is exclusively available to Seller.Tools customers. We'd strongly recommend utilizing the freely available flows with an account integration as well!
How do I get my users into my automated ManyChat flows?
You have a few options here. The most common way to get new customers is to build custom audiences on Facebook and serve ads to those users. Simply create a Messenger Ref URL that links users to your flow! Next, you'll create a Facebook Ad that includes your link, either in the native Facebook ad builder or directly in ManyChat. When users click on your ad, they'll be taken right into your flow.
Another way to get users into your flow is to utilize ManyChat's numerous growth tools. You can use these to engage with an audience that you've already captured through a link in an email, a widget on your website, comments on a Facebook post, and so many more.
Are the DFY flows only for one ASIN and one keyword?
Yes. With Done-For-You Automation, we fully configure a flow with promotion(s), optimized links, and/or copy and images for one product. [Note: Deliverables are based on the specific flow ordered. Refer to the product description for more details on product-specific features of each flow.]
You can, however, duplicate the delivered flows and modify the customized aspects with another ASIN and/or keyword for future use. You have complete access to these flows for unlimited future use.
If you're interested in a bulk DFY order for multiple ASINs/keywords or another more customized solution, please contact our team at [email protected].
How does the API get access to my Amazon buyers?
The API acts as a bridge between your Seller Central account, your Seller.Tools account insights, and your other platforms.
Since your Seller.Tools account is already connected with your Seller Central account from Amazon, the API opens the door to let account insights from Seller.Tools as well as your Amazon customers and order history impact and inform all of the other tools you use to run your business.
The API creates an opportunity for these sources of information to communicate with each other, ending the days of information silos across hundreds of platforms! Read more about the more technical aspects of API Integrations here.
The API isn't working for me at all. What should I try first?
Here are a few common errors that should fix most, if not all, of the issues you run into with the API.
Step 1: Ensure you have the correct Seller.Tools API key attached to the app you're trying to connect.
Some users connect an API key for the wrong marketplace (incorrect set of credentials), or they have accidentally added a space or incorrect character to their API key. Be sure to copy and paste this key directly from Seller.Tools!
Step 2: Use the Sandbox to test your API calls outside of ManyChat or Zapier.
This can really help you narrow down the problem, as you'll be able to see specific error codes. Here are a few common error codes:
400: Missing data!
401: Invalid credentials. Check to see if your API key is correct.
422: The given data was invalid.

Start your free trial now!

Start utilizing the only tools using Amazon data to take your business to new heights.

14 day free trial – no CC required

Seller.Tools is the Amazon optimization platform created by the top 1% of Amazon sellers. Leverage actual Amazon data for unmatched insights to take your business to new heights.

Get in Touch


Seller Tools
5940 S Rainbow Blvd.
Ste 400 # 72094
Las Vegas, NV 89118-2507
United States

[email protected]


Pin It on Pinterest