With these insights in mind, we have a clear indication of what weight the keywords and phrases we use could/may have once incorporated into our listing.
In simple terms, we could leverage another innovative Seller.Tools datapoint of TSI+ and place higher rated (ex: 10) keywords in heavier weighted fields (ex: Title and Subject Matter).
This gives us a leg up to the competition as we are positioning our listing(s) to capture the most traffic/demand driven by the included keywords.
On the other side of prioritizing keyword placement we could look to increase keyword frequency.
This could include placing the same keyword in higher weighted listing fields. What would once be considered an arbitrary step – Pulse now informs us whether we’ve effectively optimized our listing in a data-driven manner.
In this same vein, we could also look to manipulate the keyword ‘use’. From word to phrase, you’ll likely find that how a keyword is incorporated into a listing will impact its Pulse as well. In this way, it’s important to test both uses to check keyword performance and their Pulse following any changes.
Contextual relevance based on category is also a major factor when it comes to your Pulse performance. Thinking about this sequentially: this same factor comes into play with index considerations, which should be be prioritized first and foremost
Accordingly, you’ll note your Pulse for a given keyword will be red given that index-related issues (and potential category issues) are adversely impacting performance potential. In short, it’s very important to place your product in the most applicable, relevant category.
Two other key factors positively impacting Pulse are optimized (keyword-driven) sales and PPC performance.
Optimized sales are far easier to test and realize while PPC insights will continue to be analyzed as more sellers (with more categories, products, etc.) leverage this new datapoint of Pulse in their business.