Seller.Tools now offers full integration with over a thousand other web apps through Zapier! The powerful insights from your Seller.Tools account are now effectively unlocked to inform and automatically integrate with nearly every other web app that you already use to run your business.

With Zapier integrations, your entire team will stay effortlessly tapped in to the most important changes and updates directly from Amazon.

Now this is automation.

How to Access and Configure your Seller.Tools API Key

First, get your API key from the API Key page of your Seller.Tools account.

Left Navigation > API > API Keys

Note: This key opens up full access to your Seller.Tools account data, so make sure you protect it!

Use your LIVE API key in all places except when you are TESTING rebate automation using the Seller.Tools Wallet.

Remember: Your API Key will change across marketplaces, so make sure you name your keys using clear descriptors to ensure your flows will operate correctly.

Using Webhooks to Trigger Zaps from Alerts


Seller.Tools uses webhooks to trigger Zaps – this means that an event (most commonly an Alert) in Seller.Tools can now be the first step of any sequences that are initiated by Zapier.

What Are Webhooks?

There are two ways your apps can communicate with each other to share information: polling and webhooks. As one of our customer champion’s friends has explained it: Polling is like knocking on your friend’s door and asking if they have any sugar. Webhooks are like someone tossing a bag of sugar at your house whenever they buy some.


Webhooks are automated messages sent from apps when something happens. They have a message—or payload—and are sent to a unique URL—essentially the app’s phone number or address.


They’re much like SMS notifications. Say your bank sends you an SMS when you make a new purchase. You already told the bank your phone number, so they knew where to send the message. They type out “You just spent $10 at NewStore” and send it to your phone number +1-234-567-8900. Something happened at your bank, and you got a message about it. All is well.


Webhooks work the same way.


Source: Zapier (https://zapier.com/apps/webhook)

Here’s how to use them:

1. Make a new zap, and choose “Webhook” as your trigger step. Choose “Catch Hook”. You’ll reach a screen with a URL that you’ll use in a later step.

2. Set up an Alert in Seller.Tools

3. Configure the parameters for your Alert

4. Select Seller.Tools API for your Alert’s destination

5. Paste the Webhook URL from Zapier (Step 1) in the open field. Validate the URL, then finish configuring your Zap!

Finally, head back to Zapier to finish setting up your Zap. You’ll need to confirm your webhook, pull in a sample, and choose an action step. From here, you can configure zaps to connect to over a thousand web apps that you already use to run your business.

Create a new task (and automatically assign to your team members) in Asana or Trello, notify your employees immediately about actionable updates, project manage like the pros. The possibilities with Zapier are endless!

Never miss out on important updates that can quickly turn into costly mistakes. With Zapier integrations, your entire team will stay effortlessly tapped in to the most important changes and updates directly from Amazon.

Quick Start Templates


Your Seller.Tools data is unbelievably powerful when it’s seamlessly integrated with other apps that inform your business decisions daily. The possibilities are endless – these templates barely scratch the surface!

Landing Page Promotion Automation

 Automating your promotions with a Seller.Tools integration has never been easier! Now, you can set up a zap to send a coupon code through ManyChat or email when one of your customers fills out a form on a landing page (ClickFunnels, Unbounce, etc.).

Think: product insert with BOGO offer → custom landing page for your brand → simple contact form → DONE!

Expert sellers have spent thousands on custom coding in the past to create this exact process that you can now configure in minutes. Now THIS is innovation!


Review Acquisition

Run promotions and acquire reviews using our expert-level flows, then funnel users into different options based on how satisfied they were with their experience!

This is fully customizable – you have full control over the messaging that your customers receive based on the experience they had with your product.

If a user leaves a review below a certain threshold, immediately get a notification in any app with a direct link to follow up with that customer. When you integrate your Seller.Tools data, you can easily pull in their order information, suggest new products they may be interested in, and encourage them to explore your brand further on Amazon!

MCF Orders

Creating and fulfilling an MCF order has never been easier! With Typeform, Google Forms, or any other contact form (Clickfunnels, WordPress, Email) you can fully automate the process of creating and sending MCF orders.

Make sure you have all of the data parameters for your user that Amazon requires to fulfill these orders. Once you set up this process, you’ll save hours of work!

Tip: Avoid users abusing your form to create multiple orders by making sure you limit respondents to one response in the form settings.


Customer Service Automation

Automate Customer Service monitoring and follow-up from ManyChat with a Seller.Tools integration with Slack, Email, Zendesk, or any other CS platform!

Now, your CS team can focus on monitoring only one channel, and still get up-to-the-minute details on your users.

Pro Tip: Integration with Seller.Tools allows you to pull your customers’ order information, history, and preferred contact info directly into your CS platform!



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Frequently Asked Questions

What is the Seller.Tools API?
'API' is a term that stands for Application Programming Interface. In simplest terms, APIs allow applications to share information and communicate with each other. We go more in depth on what APIs are and how to utilize them in this article; click here to learn more!
How can I access the Seller.Tools ManyChat application?
You can download the Seller.Tools ManyChat application by clicking here. This will redirect you to your ManyChat account, where you can complete the setup process.
Note: You'll need your Live and Test API keys to complete the application setup. This video will show you how to find your API keys.
Can I use Seller.Tools free ManyChat flows without a Seller.Tools account?
While you can import these flows into your ManyChat account without needing a Seller.Tools login per se, the aspects of the flow that are most innovative and powerful are the direct integrations with your Seller.Tools account.
Think about the Seller.Tools API as both a bridge and a filter: it connects your Seller Central account with all the other tools you use to run your business, and it filters through the powerful Seller.Tools features to make sure you're making the best decisions possible - automatically. Put these insights to work for you in automating some of the most important (and time-consuming) aspects of your business!
For that reason, we'd strongly recommend utilizing the freely available flows with an account integration.
Where can I change my API key after I set it up?
You can change your API Key by navigating to your Seller.Tools App Settings (Settings > Apps > Seller.Tools > Gear Icon).
When you click the gear icon, your Live and Test API Key input will pop up. You can edit your API keys at any time by replacing the text in those input fields.
Whatever you enter here will automatically be used in any Seller.Tools App action steps across your ManyChat account.
Do I need to fill out each field when setting up response mapping?
No, not all fields are required. You can choose to save whatever information you'd like to the custom field of your choice in your ManyChat account.
How do I get my users into my automated ManyChat flows?
You have a few options here. The most common way to get new customers is to build custom audiences on Facebook and serve ads to those users. Simply create a Messenger Ref URL that links users to your flow! Next, you'll create a Facebook Ad that includes your link, either in the native Facebook ad builder or directly in ManyChat. When users click on your ad, they'll be taken right into your flow.
Another way to get users into your flow is to utilize ManyChat's numerous growth tools. You can use these to engage with an audience that you've already captured through a link in an email, a widget on your website, comments on a Facebook post, and so many more.
How does the API get access to my Amazon buyers?
The API acts as a bridge between your Seller Central account, your Seller.Tools account insights, and your other platforms.
Since your Seller.Tools account is already connected with your Seller Central account from Amazon, the API opens the door to let account insights from Seller.Tools as well as your Amazon customers and order history impact and inform all of the other tools you use to run your business.
The API creates an opportunity for these sources of information to communicate with each other, ending the days of information silos across hundreds of platforms! Read more about the more technical aspects of API Integrations here.
I installed the Seller.Tools ManyChat app, but have used the API in the past. Will my prior flows and external requests still function?
Yes. Everything that you currently have set up through the Seller.Tools API will continue to function properly!
However, we recommend keeping your flows updated with the most recent version. You can download all the most recent versions of the templates in the template library above. 
Set up is so much easier now - how can I see if there's any errors in the flow?
If you notice something isn't working properly, you should check your error logs to get a little more information. This article explains in detail everything you need to know to understand error logs and error codes in ManyChat!
The API isn't working for me at all. What should I try first?
Here are a few common errors that should fix most, if not all, of the issues you run into with the API.
Step 1: Ensure you have the correct Seller.Tools API key attached to the app you're trying to connect.
Some users connect an API key for the wrong marketplace (incorrect set of credentials), or they have accidentally added a space or incorrect character to their API key. Be sure to copy and paste this key directly from Seller.Tools!
Step 2: Use the Sandbox to test your API calls outside of ManyChat or Zapier.
This can really help you narrow down the problem, as you'll be able to see specific error codes. Here are a few common error codes:
400: Missing data!
401: Invalid credentials. Check to see if your API key is correct.
422: The given data was invalid.

Seller.Tools is the Amazon optimization platform created by the top 1% of Amazon sellers. Leverage actual Amazon data for unmatched insights to take your business to new heights.

Get in Touch


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Ste 400 # 72094
Las Vegas, NV 89118-2507
United States

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