Seller.Tools now offers full integration with over a thousand other web apps through Zapier! The powerful insights from your Seller.Tools account are now effectively unlocked to inform and automatically integrate with nearly every other web app that you already use to run your business.

With Zapier integrations, your entire team will stay effortlessly tapped in to the most important changes and updates directly from Amazon.

Now this is automation.

How to Access and Configure your Seller.Tools API Key

First, get your API key from the credentials page of your Seller.Tools account.

Note: This key opens up full access to your Seller.Tools account data, so make sure you protect it!



Remember: Your API Key will change across marketplaces, so make sure you name your keys using clear descriptors to ensure your flows will operate correctly.

Using Webhooks to Trigger Zaps from Alerts


Seller.Tools uses webhooks to trigger Zaps – this means that an event (most commonly an Alert) in Seller.Tools can now be the first step of any sequences that are initiated by Zapier.

What Are Webhooks?

There are two ways your apps can communicate with each other to share information: polling and webhooks. As one of our customer champion’s friends has explained it: Polling is like knocking on your friend’s door and asking if they have any sugar. Webhooks are like someone tossing a bag of sugar at your house whenever they buy some.


Webhooks are automated messages sent from apps when something happens. They have a message—or payload—and are sent to a unique URL—essentially the app’s phone number or address.


They’re much like SMS notifications. Say your bank sends you an SMS when you make a new purchase. You already told the bank your phone number, so they knew where to send the message. They type out “You just spent $10 at NewStore” and send it to your phone number +1-234-567-8900. Something happened at your bank, and you got a message about it. All is well.


Webhooks work the same way.


Source: Zapier (https://zapier.com/apps/webhook)

Here’s how to use them:

1. Make a new zap, and choose “Webhook” as your trigger step. Choose “Catch Hook”. You’ll reach a screen with a URL that you’ll use in a later step.

2. Set up an Alert in Seller.Tools

3. Configure the parameters for your Alert

4. Select Seller.Tools API for your Alert’s destination

5. Paste the Webhook URL from Zapier (Step 1) in the open field. Validate the URL, then finish configuring your Zap!

Finally, head back to Zapier to finish setting up your Zap. You’ll need to confirm your webhook, pull in a sample, and choose an action step. From here, you can configure zaps to connect to over a thousand web apps that you already use to run your business.

Create a new task (and automatically assign to your team members) in Asana or Trello, notify your employees immediately about actionable updates, project manage like the pros. The possibilities with Zapier are endless!

Never miss out on important updates that can quickly turn into costly mistakes. With Zapier integrations, your entire team will stay effortlessly tapped in to the most important changes and updates directly from Amazon.

Quick Start Templates


Your Seller.Tools data is unbelievably powerful when it’s seamlessly integrated with other apps that inform your business decisions daily. The possibilities are endless – these templates barely scratch the surface!

Landing Page Promotion Automation

 Automating your promotions with a Seller.Tools integration has never been easier! Now, you can set up a zap to send a coupon code through ManyChat or email when one of your customers fills out a form on a landing page (ClickFunnels, Unbounce, etc.).

Think: product insert with BOGO offer → custom landing page for your brand → simple contact form → DONE!

Expert sellers have spent thousands on custom coding in the past to create this exact process that you can now configure in minutes. Now THIS is innovation!


Review Acquisition

Run promotions and acquire reviews using our expert-level flows, then funnel users into different options based on how satisfied they were with their experience!

This is fully customizable – you have full control over the messaging that your customers receive based on the experience they had with your product.

If a user leaves a review below a certain threshold, immediately get a notification in any app with a direct link to follow up with that customer. When you integrate your Seller.Tools data, you can easily pull in their order information, suggest new products they may be interested in, and encourage them to explore your brand further on Amazon!

MCF Orders

Creating and fulfilling an MCF order has never been easier! With Typeform, Google Forms, or any other contact form (Clickfunnels, WordPress, Email) you can fully automate the process of creating and sending MCF orders.

Make sure you have all of the data parameters for your user that Amazon requires to fulfill these orders. Once you set up this process, you’ll save hours of work!

Tip: Avoid users abusing your form to create multiple orders by making sure you limit respondents to one response in the form settings.


Customer Service Automation

Automate Customer Service monitoring and follow-up from ManyChat with a Seller.Tools integration with Slack, Email, Zendesk, or any other CS platform!

Now, your CS team can focus on monitoring only one channel, and still get up-to-the-minute details on your users.

Pro Tip: Integration with Seller.Tools allows you to pull your customers’ order information, history, and preferred contact info directly into your CS platform!



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Seller.Tools is the Amazon optimization platform created by the top 1% of Amazon sellers. Leverage actual Amazon data for unmatched insights to take your business to new heights.

Get in Touch


Seller Tools
5940 S Rainbow Blvd.
Ste 400 # 72094
Las Vegas, NV 89118-2507
United States



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