The Blog

What if we told you that you were spending precious time and money prioritizing the wrong things when optimizing your Amazon listings?   Check out Troy's expert-level advice on how to craft the perfect listing by prioritizing the most important ranking factors using...

Don't let this powerful feature intimidate you - the Keyword Processor is the best place to start if you want to complete keyword research like the pros. Utilize the Keyword Processor to segment ultra-relevant keywords, build evergreen relevancy rules, and discover...

You’ve undoubtedly heard the horror stories. Sellers not knowing exactly what they are getting into when it comes to the level of investment required to bring their product to market. And, in truth, for a brand new sellers there’s a lot of hoops to jump through in...

From a marketer's perspective, there's no channel quite like Facebook. In fact, to simply call it a 'channel' is to undersell it quite a bit. It's a marketplace, a social network, a robust data aggregator and so much more. But, having said that, what's important for...

“Is this within Amazon’s terms of service?”   It’s a constant (and rightfully so) question posed by many Amazon FBA sellers. So, I took the liberty of doing some heavy-lifting and aggregating the crucial pieces as part of a definitive guide (to date) of Amazon’s...

Last week, Seller.Tools rolled out full API integration through Zapier. This is a HUGE update - it essentially unlocks all of the powerful, actionable insights you get from your Seller.Tools data and allows them to inform other parts of your business's operations...

You'll be wasting your time capturing and winning keywords if you aren't using the ultimate source of data - Amazon itself. Are you leveraging the power of Amazon data and insights to discover and prioritize the highest-potential keywords? On the heels of the search...

Unlock the power of AMZ Report Card with additional insights from Brand Analytics data! Prioritizing the right keywords has never been easier. Discover top-performers in your space and capture thousands of your competitors' keywords in seconds with AMZ Report Card...

The visibility of a (Terms of Service compliant) product listing on Amazon boils down to 1 thing: keywords.   I’ve been personally known to refer to keywords as many things…“The puzzle pieces of visibility on Amazon” “The potential Amazon market share” And the...

So you’re selling on Amazon in 2019. Lucky you. It’s an amazing time in commerce to leverage the largest marketplace to ever exist. With that in mind you’ve rightfully prioritized your resources and efforts to rank your product. It’s simple after all, right? The...

Monitoring the Pulse of your keywords on Amazon is a crucial piece in the optimization equation.   Coming direct from the source (Amazon), it's affectionally been coined "the new Relevancy".   But with this unique and exclusive datapoint we've rightfully been asked...

One of the biggest challenges entrepreneurs face is scaling growth and spending their valuable time on the right things. As your business grows, how can you avoid spending time on unimportant time-sucks and exert a greater amount of mental energy on strategic...

Amazon PPC is vastly different from other PPC platforms. With Amazon you can effectively 'Feed the Beast' by strategically deploying your advertising spend and approach. Troy highlights how you can utilize this strategy to great effect and potentially pivot your PPC...

It's no secret.  Change is the rule - not the exception - on Amazon.   As you've now likely heard, Amazon has recently made inaccessible the resource with which many platforms were capturing real Amazon traffic data. This has caused a major uproar in the keyword...

The oft-used means to capture real Amazon traffic data is no longer available. This adversely impacts visibility into both traffic and relevancy (direct from Amazon). Of course, this has broad implications as many tools and platforms on the market leverage this very...

How to get tasks off your plate quickly, get organized with your own ‘filing cabinet’ of Standard Operating Procedures, and onboard new talent to refocus on strategy. You’ve got your business up and running. But there are problems. You’re struggling under the weight...

Most sellers know - Amazon reviews are one of the most important elements of your product listing. However, you may be wasting thousands of dollars capturing your reviews for your product only to find out your product isn’t review eligible at all. Don't miss this...

Choosing the right price strategy for your product on Amazon can be one of the most important decisions you make as a seller. In this video, Troy shares two distinct strategies for creating a pricing model for your product that drives sales and demonstrates value.Troy...

Wondering how many keywords you should be managing per product? Troy breaks down this question and how market share is related to keyword management.  Your Seller.Tools access gives you the ability to manage up to 20,000 keywords! Don’t pass up the opportunity to...

When it comes to expanding internationally to a new market like the U.K. there are a number of benefits to keep in mind.  Reaching a new customer base and earning more revenue is first and foremost.  Competition also tends to be lower, leading to faster growth along...

When I first started this conversion optimization game, I always started with the sales copy for the title, bullet points, and description. While I had good success starting with those changes, but had I fully understood the power of images, I would have always started there.
I can’t tell you the number of times that I have just worked on images for clients, and then they saw a solid boost in sales— almost immediately.
The ONE thing that will keep your customers around longer is your Image Stack — the first set of images they see on the top left of your product listing.

Barth GettoPresident Empowery eCommerce CooperativeJeff Bezos has long been one of the wealthiest people in the world. Now, the company he founded is also one of the world's most valuable surpassing the market cap of $1 trillion dollars on September 4th,...

Barth GettoPresident Empowery eCommerce CooperativeSelling on Amazon isn’t easy.It takes effort and, frankly, a lot of time. Moreover, it requires that visitors to your product pages actually become paying customers. That means you must differentiate...

A question I’m often asked is how to positively impact Relevancy %.This article aims to address this question head-on.Since rolling out the ‘Relevancy %’ feature on the Seller.Tools platform (a metric directly from Amazon) we’ve continued to test anecdotally on our own brands to truly isolate what Amazon is rewarding with respect to the all-important relevancy metric.Through various rounds of testing and with ongoing insights we’ve been able to identify the 4 key factors you can prioritize to impact Relevancy % for the keywords on your radar.

Perplexed.
That’s how many sellers are finding themselves following the most recent Amazon update that is, in most cases, adversely impacting index and rank status. Fold in a bit of misinformation and misunderstanding spreading like wildfire and if you’ve got all the makings of mass confusion. Rest assured! We’ve got you covered. From insights into billions of keywords that we actively manage here at Seller.Tools we can give you practical steps to make sure you know exactly how to fix your index issues once and for all. Check out (and SHARE) this nifty graphic we put together for you.

Private label manufacturing has never been so accessible. Yet, challenges remain dictated by complex inventory management, overseas relationships, and quality control. A good supply-chain has a lot of moving parts. If you want to reduce your exposure, make things more efficient, and start aggressively growing your sales, read on for our 7 Tips and Tricks to Supply-Chain Success. Written by China and ecommerce experts. (Note: The terms vendor and supplier are used synonymously.)

I’ve been fortunate enough to be born with an entrepreneur mindset.

Not from a wealthy family, since young age I was always able to leverage my skills and factory/consumer price arbitrage to get some “pocket money” in order to buy what I wanted, and until now nothing has changed.

SEO has changed a lot over the years. What worked 2 years ago might not work today. Voice search is emerging, site speed is important, the experts tell us that backlinks are everything, and then there’s the small matter of machine learning AI.

But what about keywords? Where do they fit into all this? Do they still matter? Is “keyword density” even a thing still?

Selling products via Amazon FBA as a “Make money online” or “Make money from home” business model has grown exponentially in the past few years.

Millennials are waking up to the fact that their college degrees don’t guarantee a job that will pay off their student loans before they die.

In any physical products business cash flow is always a challenge. Running out of stock can kill product ranking and leave thousands of dollars on the table but having too much inventory can tie up precious capital that could have otherwise been used to grow your business. On top of that using Am

Managing multiple VAs is a very real challenge that many online sellers face. But VA management does not have to be that thorn in your side that just won’t quit stinging.