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The Blog

The latest expert insights from Seller.Tools

Secrets to Amazon Listing Optimization

In Amazon’s incredibly competitive marketplace, you must bring your A-game from every angle, and yes, that includes a kickass Product Listing and its optimization. Let us stop you there. Contrary to the common belief, it is not just about pulling out a list of...

Seller.Tools is ManyChat’s Top Developer at Conversations 2020

Seller.Tools is thrilled to receive ManyChat's Top Developer Award as they launched the ManyChat App Store at Conversations 2020!   The team has worked tirelessly to create a simplified solution to build advanced chatbot strategies with ManyChat. Now with the...

How To Sell A Unique Product On Amazon

So, you came up with this amazing idea and then turned it into a patented product and you just know people will love it. Of course, the next logical step is to sell it online and more than likely, that includes Amazon.  But here’s the problem: Amazon is an...

New International Amazon Markets to Watch

It seems that we live in a much different world than we were in the beginning of this year and most of our day to day life has been turned upside down. But, when it comes to eCommerce and Amazon in particular, what pandemic has shown us is that this online giant is...

How to Overcome Your Toughest eCommerce Cash Flow Challenges

The importance of having enough cash on hand is well known to all entrepreneurs and when it comes to selling online, things are no different. Even the best online sellers experience decreases in sales and supply-chain complications which can impact cash flow, but...

Days with Bad Sales on Amazon: What to Do and When to Panic?

Have you ever been through a bad sales day and asked yourself: "Is it my problem or is it just a bad day for everybody?" Sellerboard can help you save countless hours of manual work and help you understand your sales and take action if necessary by displaying the BSR...

Complete Guide to Amazon Terms of Service (Updated 8/2020)

“Is this within Amazon’s terms of service?”   It’s a constant (and rightfully so) question posed by many Amazon FBA sellers. So, I took the liberty of doing some heavy-lifting and aggregating the crucial pieces as part of a definitive guide (to date) of Amazon’s...

You’ve Heard of Search Find Buy, But What About Browse Find Buy?

What is Search Find Buy on Amazon? If you have been selling on Amazon for awhile or at least have been paying close enough attention to the methods to help products get ranked faster, you have undoubtedly heard of “Search-Find-Buy” (i.e. SFB). This tactic is exactly...

5 Absolute Must-Have Resources to Onboard a VA

VA, the short term for a virtual assistant, is someone who aids business owners in their daily operational processes. Compared to a traditional assistant, VA’s typically cost less and work from a remote location. Virtual assistants are essential in today’s...

How to Succeed at Anything (Including Amazon)

Success. We all want it and we may view it as hard to achieve. Especially as Amazon sellers. With options for customers growing more vast and brand owners continually falling prey to using the same strategies, tools, and tactics as their direct competitors, sellers...

Selling on Amazon Europe – Is It Worth It?

You’re probably reading this article because you’re wondering if selling on Amazon Europe is (still) worth it: Spoiler alert: Yes, it is. In fact, there are countless good reasons to sell on Amazon Europe marketplaces. Recently, the growth of the US marketplace has...

How Can Bulk Operations Help You With Optimizing PPC Campaigns?

If you have experience in selling and advertising your products on Amazon, you must have heard about bulk files. They are made to help brands to easily organize and optimize campaigns without having to edit them manually. So how can bulk files really help you with...

DOUBLE Your Amazon PPC Sales With This Simple Strategy in 2020

Amazon PPC can be as difficult or as simple as you want to make it.    What I commonly see when I work with clients is that they’ve been implementing too many different strategies and are now confused as to what to do next.  Their ACoS (average cost of sale) is...

Pick Reward Link Marketing Kit

So - you're leveling up your rebate process by giving 100+ gift card options to your customers with Seller.Tools Pick Reward Link.   Wondering how to market this powerful capability to your customers? We have you covered. In this Marketing Kit, we'll give you...

Get Started with The Seller.Tools Blacklist

Ready to permanently safeguard against rebate abuse?   Introducing the Seller.Tools Blacklist.   Now, you can add users who have abused your rebate automation in the past to your Seller.Tools Blacklist to prevent them from ever receiving rebates from you in...

The ‘Killer Amazon Photo’ Formula

Everyone knows it - getting the right snaps for your Amazon product can be the difference between making bank and being broke.    Pictures on Amazon truly are that useful and will almost certainly make or break your product. Yet while some sellers will tell you...

ManyChat Pro Tips

Are you using ManyChat like a pro?   We’ve compiled some of our best tips and most-asked questions to make automating your Amazon business with ManyChat and Seller.Tools a breeze.  With these ‘Pro Tips’, you’ll be on your way to expert status in no time. 1. Use...

3 Steps to 2020 Messenger Marketing Compliance

First it was January 15, 2020. Then, it was March 4th, 2020. Messenger marketers have been anxiously anticipating these dates when 2020 Facebook Messenger policy changes will be implemented.      In September 2019, Facebook announced some major changes to their...

The Importance of Fast and Free Delivery Across Marketplaces

Fast and free shipping has exploded onto the big online marketplaces, with fast shipping programs such as Amazon Prime and Walmart TwoDay Delivery offering customers fast and free delivery. Offering fast and free delivery is business critical if you want to attract...

Getting your Amazon Business Exit-Ready

Ensuring your Amazon business is exit-ready is not as simple as getting all of your books in order to accurately portray your profits and losses. While this is no doubt an important step, you will also need to consider your business’ use of data, branding and...

No Drive Nuts: Speed Might Be Keeping You From Amazon Success

Or “slow down”. I pass by this wonderful daily reminder, and smile and slow down both physically and mentally.We live in an instant gratification world. 1-day shipping, instant messaging, ManyChat flows that run when we sleep - it’s no wonder we expect everything...

Automate Rebate Distribution with ManyChat + Seller.Tools

Everything you need to know to start automating your rebate process in minutes, all in one place.Does your business run on autopilot?   Now more than ever, there’s no excuse to be spending your precious time and resources on repetitive processes with predictable...

3 Powerful Ways to Use ManyChat’s Randomizer in Your FBA Business

You may have noticed that the Seller.Tools team is quite fond of ManyChat. We know (and have experienced firsthand) just how powerful and beneficial this platform can be for Amazon sellers! ManyChat’s also always innovating and rolling out new tools and improvements....

Lightning Deal Blanket Strategy

There's a strong chance you're underutilizing the power of Lightning Deals.   One of the best strategies focused on visibility and sales velocity (via promotions) all made possible by Amazon itself.   Not a bad deal (pardon the pun) especially for the savvy seller.  ...

Massive ManyChat Changes Impacting Amazon Sellers

Whew! The dust has finally settled from the ManyChat Conversations 2019 conference.   SO many major updates and features directly impacting Amazon sellers.   I wanted to make sure you had one place to catch up and make the most of the evolution of the preeminent...

One Simple Step To Finally Achieving 7 Figures on Amazon

I have been selling on Amazon now for over ten years and as a private label seller for almost 6 years.  Over this time, I always get the same question…what is your most important secret to achieving success on Amazon? Many times, I think people asking me this are...

Amazon Sellers! Are You A ManyChat Expert?

The popularity and power of ManyChat is spreading like wildfire in Amazon communities. And, rightfully so. But you may be asking yourself what makes someone a ManyChat expert in an Amazon FBA (or physical product) business?No worries - we've got you covered! Our...

Auto SFB Complete Walkthrough – Start to Finish

Troy is sharing one of the most advanced strategies to rank for all your revenue-gushing keywords - AUTOMATICALLY. Implement the absolute best keyword ranking strategy on Amazon with: Organic, full-priced purchases 5-star customer service with automated order...

Creating a Review-Generating Automated Email Campaign

Amazon sellers at all levels of experience understand the importance of product reviews. Customers are more comfortable than ever purchasing private label products on Amazon, and that comfort comes from two main factor’s; Amazon’s excellent return policy and product...

A Unique Way to Net $100k with Amazon FBA

There's a number of ways to 'arbitrage' value and turn it into profit using FBA (or fulfillment by Amazon). One of the most overlooked ways to do that is by creating your very own Amazon FBA Agency. An agency geared towards recommending and deploying Amazon...

5 Tips to Optimize Your Amazon Listings for More Sales

Running a successful Amazon business goes beyond uploading information about your product and waiting for sales to come your way. As a business owner, you need to make sure that your potential customers actually see your product so they can decide to buy it. Knowing...

The (Real) Investment and Time Needed to Start an FBA Business

You’ve undoubtedly heard the horror stories. Sellers not knowing exactly what they are getting into when it comes to the level of investment required to bring their product to market. And, in truth, for a brand new sellers there’s a lot of hoops to jump through in...

3 Easy Ways to Build a Powerful Facebook Custom Audience

From a marketer's perspective, there's no channel quite like Facebook. In fact, to simply call it a 'channel' is to undersell it quite a bit. It's a marketplace, a social network, a robust data aggregator and so much more. But, having said that, what's important for...

API 101

Recently, Seller.Tools rolled out full API integration through Zapier. This is a HUGE update - it essentially unlocks all of the powerful, actionable insights you get from your Seller.Tools data and allows them to inform other parts of your business's operations...

VIDEO: Brand Analytics Emboldens AMZ Report Card

Unlock the power of AMZ Report Card with additional insights from Brand Analytics data! Prioritizing the right keywords has never been easier. Discover top-performers in your space and capture thousands of your competitors' keywords in seconds with AMZ Report Card...

How to Complete Keyword Research on Amazon in 2019

The visibility of a (Terms of Service compliant) product listing on Amazon boils down to 1 thing: keywords.   I’ve been personally known to refer to keywords as many things…“The puzzle pieces of visibility on Amazon” “The potential Amazon market share” And the...

How to Rank on Amazon in 2019

So you’re selling on Amazon in 2019. Lucky you. It’s an amazing time in commerce to leverage the largest marketplace to ever exist. With that in mind you’ve rightfully prioritized your resources and efforts to rank your product. It’s simple after all, right? The...

Pulse: Performance at the Keyword Level (The New Relevancy)

Monitoring the Pulse of your keywords on Amazon is a crucial piece in the optimization equation.   Coming direct from the source (Amazon), it's affectionally been coined "the new Relevancy".   But with this unique and exclusive datapoint we've rightfully been asked...

Business Productivity Toolkit

One of the biggest challenges entrepreneurs face is scaling growth and spending their valuable time on the right things. As your business grows, how can you avoid spending time on unimportant time-sucks and exert a greater amount of mental energy on strategic...

VIDEO: Creating an Effective Amazon PPC Strategy

Amazon PPC is vastly different from other PPC platforms. With Amazon you can effectively 'Feed the Beast' by strategically deploying your advertising spend and approach. Troy highlights how you can utilize this strategy to great effect and potentially pivot your PPC...

Search Volume is Gone?! What it means for Amazon sellers

The oft-used means to capture real Amazon traffic data is no longer available. This adversely impacts visibility into both traffic and relevancy (direct from Amazon). Of course, this has broad implications as many tools and platforms on the market leverage this very...

The FBA Business Plan – From Chaos to Control to Scale Plan™

How to get tasks off your plate quickly, get organized with your own ‘filing cabinet’ of Standard Operating Procedures, and onboard new talent to refocus on strategy. You’ve got your business up and running. But there are problems. You’re struggling under the weight...

VIDEO: Leveraging the Power of ReviewAble

Most sellers know - Amazon reviews are one of the most important elements of your product listing. However, you may be wasting thousands of dollars capturing your reviews for your product only to find out your product isn’t review eligible at all. Don't miss this...

VIDEO: Creating and Revisiting Your Amazon Price Strategy

Choosing the right price strategy for your product on Amazon can be one of the most important decisions you make as a seller. In this video, Troy shares two distinct strategies for creating a pricing model for your product that drives sales and demonstrates value.Troy...

VIDEO: Is There an Optimal Number of Keywords to Manage?

Wondering how many keywords you should be managing per product? Troy breaks down this question and how market share is related to keyword management.  Your Seller.Tools access gives you the ability to manage up to 20,000 keywords! Don’t pass up the opportunity to...

4 Essential Steps When Expanding Internationally

When it comes to expanding internationally to a new market like the U.K. there are a number of benefits to keep in mind.  Reaching a new customer base and earning more revenue is first and foremost.  Competition also tends to be lower, leading to faster growth along...

How to Optimize Your Image Stack For More Sales

When I first started this conversion optimization game, I always started with the sales copy for the title, bullet points, and description. While I had good success starting with those changes, but had I fully understood the power of images, I would have always started there.
I can’t tell you the number of times that I have just worked on images for clients, and then they saw a solid boost in sales— almost immediately.
The ONE thing that will keep your customers around longer is your Image Stack — the first set of images they see on the top left of your product listing.

Amazon Reaches $1 Trillion Dollars in Value

Barth GettoPresident Empowery eCommerce CooperativeJeff Bezos has long been one of the wealthiest people in the world. Now, the company he founded is also one of the world's most valuable surpassing the market cap of $1 trillion dollars on September 4th,...

Amazon Storefronts Provide a Boost for Internet Sellers

Barth GettoPresident Empowery eCommerce CooperativeSelling on Amazon isn’t easy.It takes effort and, frankly, a lot of time. Moreover, it requires that visitors to your product pages actually become paying customers. That means you must differentiate...

Definitive Guide to Relevancy %

A question I’m often asked is how to positively impact Relevancy %.This article aims to address this question head-on.Since rolling out the ‘Relevancy %’ feature on the Seller.Tools platform (a metric directly from Amazon) we’ve continued to test anecdotally on our own brands to truly isolate what Amazon is rewarding with respect to the all-important relevancy metric.Through various rounds of testing and with ongoing insights we’ve been able to identify the 4 key factors you can prioritize to impact Relevancy % for the keywords on your radar.

How To Fix Your Index Issues (Graphic)

Perplexed.
That’s how many sellers are finding themselves following the most recent Amazon update that is, in most cases, adversely impacting index and rank status. Fold in a bit of misinformation and misunderstanding spreading like wildfire and if you’ve got all the makings of mass confusion. Rest assured! We’ve got you covered. From insights into billions of keywords that we actively manage here at Seller.Tools we can give you practical steps to make sure you know exactly how to fix your index issues once and for all. Check out (and SHARE) this nifty graphic we put together for you.

7 Tips and Tricks to Supply-Chain Success

Private label manufacturing has never been so accessible. Yet, challenges remain dictated by complex inventory management, overseas relationships, and quality control. A good supply-chain has a lot of moving parts. If you want to reduce your exposure, make things more efficient, and start aggressively growing your sales, read on for our 7 Tips and Tricks to Supply-Chain Success. Written by China and ecommerce experts. (Note: The terms vendor and supplier are used synonymously.)

All you need to know to win with Amazon PPC

I’ve been fortunate enough to be born with an entrepreneur mindset.

Not from a wealthy family, since young age I was always able to leverage my skills and factory/consumer price arbitrage to get some “pocket money” in order to buy what I wanted, and until now nothing has changed.

Google Keyword Research Made Easy (and Done Right!)

SEO has changed a lot over the years. What worked 2 years ago might not work today. Voice search is emerging, site speed is important, the experts tell us that backlinks are everything, and then there’s the small matter of machine learning AI.

But what about keywords? Where do they fit into all this? Do they still matter? Is “keyword density” even a thing still?

Pros & Cons of Dominant Amazon Business Models

Selling products via Amazon FBA as a “Make money online” or “Make money from home” business model has grown exponentially in the past few years.

Millennials are waking up to the fact that their college degrees don’t guarantee a job that will pay off their student loans before they die.

Save Thousands By Having Your Supplier Act As Your Warehouse

In any physical products business cash flow is always a challenge. Running out of stock can kill product ranking and leave thousands of dollars on the table but having too much inventory can tie up precious capital that could have otherwise been used to grow your business. On top of that using Am

5 Key Strategies for Managing Multiple VAs

Managing multiple VAs is a very real challenge that many online sellers face. But VA management does not have to be that thorn in your side that just won’t quit stinging.

Seller.Tools is the Amazon optimization platform created by the top 1% of Amazon sellers. Leverage actual Amazon data for unmatched insights to take your business to new heights.

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