The Blog

When I first started this conversion optimization game, I always started with the sales copy for the title, bullet points, and description. While I had good success starting with those changes, but had I fully understood the power of images, I would have always started there.
I can’t tell you the number of times that I have just worked on images for clients, and then they saw a solid boost in sales— almost immediately.
The ONE thing that will keep your customers around longer is your Image Stack — the first set of images they see on the top left of your product listing.

Amazon Reaches $1 Trillion Dollars in Value! Barth Getto President Empowery eCommerce Cooperative Jeff Bezos has long been one of the wealthiest people in the world. Now, the company he founded is also one of the world’s most valuable surpassing the market cap of $1 trillion dollars on September 4th, 2018. Amazon became the second U.S company to reach the $1 trillion-dollar barrier crossing the milestone when the stock price reached $2,050.27 per share. Amazon had been racing Apple to become the first U.S. company to reach a $1 trillion market value through most of the year. Apple hit the… Read More

Amazon Storefronts Provide a Boost for Internet Sellers! Barth Getto President Empowery eCommerce Cooperative Selling on Amazon isn’t easy. It takes effort and, frankly, a lot of time. Moreover, it requires that visitors to your product pages actually become paying customers. That means you must differentiate yourself from all the other brands out there. That’s how you make more money, and that’s where having an Amazon Store can be extremely helpful. Amazon now assists internet sellers in getting the most bang-for-the-buck out of professionally designed Amazon Storefronts. In the past, Amazon has offered various iterations of this concept. “Brand Pages” is… Read More

A question I’m often asked is how to positively impact Relevancy %.This article aims to address this question head-on.Since rolling out the ‘Relevancy %’ feature on the Seller.Tools platform (a metric directly from Amazon) we’ve continued to test anecdotally on our own brands to truly isolate what Amazon is rewarding with respect to the all-important relevancy metric.Through various rounds of testing and with ongoing insights we’ve been able to identify the 4 key factors you can prioritize to impact Relevancy % for the keywords on your radar.

Perplexed.
That’s how many sellers are finding themselves following the most recent Amazon update that is, in most cases, adversely impacting index and rank status. Fold in a bit of misinformation and misunderstanding spreading like wildfire and if you’ve got all the makings of mass confusion. Rest assured! We’ve got you covered. From insights into billions of keywords that we actively manage here at Seller.Tools we can give you practical steps to make sure you know exactly how to fix your index issues once and for all. Check out (and SHARE) this nifty graphic we put together for you.

Private label manufacturing has never been so accessible. Yet, challenges remain dictated by complex inventory management, overseas relationships, and quality control. A good supply-chain has a lot of moving parts. If you want to reduce your exposure, make things more efficient, and start aggressively growing your sales, read on for our 7 Tips and Tricks to Supply-Chain Success. Written by China and ecommerce experts. (Note: The terms vendor and supplier are used synonymously.)

I’ve been fortunate enough to be born with an entrepreneur mindset.

Not from a wealthy family, since young age I was always able to leverage my skills and factory/consumer price arbitrage to get some “pocket money” in order to buy what I wanted, and until now nothing has changed.

SEO has changed a lot over the years. What worked 2 years ago might not work today. Voice search is emerging, site speed is important, the experts tell us that backlinks are everything, and then there’s the small matter of machine learning AI.

But what about keywords? Where do they fit into all this? Do they still matter? Is “keyword density” even a thing still?

Selling products via Amazon FBA as a “Make money online” or “Make money from home” business model has grown exponentially in the past few years.

Millennials are waking up to the fact that their college degrees don’t guarantee a job that will pay off their student loans before they die.

In any physical products business cash flow is always a challenge. Running out of stock can kill product ranking and leave thousands of dollars on the table but having too much inventory can tie up precious capital that could have otherwise been used to grow your business. On top of that using Am

Managing multiple VAs is a very real challenge that many online sellers face. But VA management does not have to be that thorn in your side that just won’t quit stinging.